Intelligent Naivety

The mainstreaming of culture continues apace!

The Future Laboratory have published a report for this month’s Esquire magazine exploring what it means to be a man in 2008. The emerging profile, ‘The Menaissance Man’ (or ‘Intelli-gent’, as Esquire puts it):

“…Men who are open to new experiences, not prepared to conform to set life-stages, happy to embrace a work/life balance that allows us to be more socially mobile, while also being more culturally aware about things such as literature, history, design, lifestyle, fashion and travel. In the survey a huge proportion of readers expressed a keen interest in art and culture… In terms of how we define masculinity itself… we want to be intellectually, as well as physically, muscular…”