Spike ART EAST GUIDE
Spike ART EAST GUIDE
July 2nd, 2009 by Tools
Haven’t quite got a grip of the Eastern European art scene yet? If your after a quick fix to feign insider knowledge look no further than the Spike ART GUIDE EAST. This brand new publication provides a briefing on Contemporary Art and Culture in Central and Eastern Europe divulging the … Read more
Users know best - UserVoice
Users know best - UserVoice
June 24th, 2009 by Tools
Beautiful democracy in action thanks to UserVoice.com. Get a pool of your users (or staff, or whoever) to suggest improvements to your service and then vote on the idea they want to see implemented. See at a glance the will of the people who really count and then … Read more
NY Public Library on iTunes
NY Public Library on iTunes
December 16th, 2008 by Tools
“…Watch as curators, librarians, and special guests, such as chef Lidia Bastianich and pianist Margaret Leng Tan, share their passion for the treasures of our remarkable collections. Travel the Spuyten Duyvil Creek in 1777, hear music recorded 100 years ago on wax cylinders, marvel at rare 1920s Japanese … Read more
Fundraising with Google Adwords
Fundraising with Google Adwords
September 30th, 2008 by Tools
We stumbled across Lodestar Theatre Company’s campaign to help save the Liverpool Shakespeare Festival as a result of their use of targetted Google Adwords. As ever, the skill is in the headline writing - one self-made guru we know recommends writing up to 30 versions of a headline … Read more
Tools of the trade: The Brand Wheel
Tools of the trade: The Brand Wheel
September 7th, 2008 by Tools
To me, the value of many brand agencies lies in their ability to distill difficult and often complex organisations into the simplest of words. This simplicity is the holy grail of consumer-facing communication; it doesn’t mean dumbing down, it means straightforward clarity for those unfamiliar with the message.
One popular tool … Read more
Tools of the trade: Wordle
Tools of the trade: Wordle
September 7th, 2008 by Tools
A great tool for making sure your key marketing messages say what you want them to say. Wordle makes a visual word cloud from the most common words found in the text you provide - enter a block of text, your web page feed or a delicious feed. … Read more
Emotional mapping
Emotional mapping
August 3rd, 2008 by Tools
To understand the many emotional influences impacting upon your users, emotional geography - involving mapping whilst exploring the connections and opportunities therein - provides a consumer research tool that can be just as useful as physical mapping of culture facilities.
We have already mentioned the role that geography plays for … Read more