Intelligent Naivety

With all the doom and gloom hovering over publishing, it’s easy to miss the bright spots on the horizon. One of the more promising trends of recent years has been book trailers. If you’re rereading that sentence and scratching your head, you’re not alone; but while the earliest of these … Read more

Posted in Commercial Innovations, Digital Marketing

As consumers increasingly demand less contrived encounters - ‘real’ experiences - we argue that herein lies an immense opportunity for arts and culture institutions, whose value often derives directly from the authentic and unique. Pine and Gilmore’s recent book focuses on guiding brand managers through the management of authenticity. Our guide is for culture institutions.

Posted in Commercial Innovations