Intelligent Naivety

MTV and hp have teamed up to create a global cross-promo campaign which places art and design centre stage. Fresh from their innovative adventures with the bfi and National Gallery, hp are using the MTV platform to engage new consumers.

MTV EngineRoom revolves around 6 creative challenges for international … Read more

Posted in Product Development

The walls are crumbling! This statement might normally be a cause for concern for concern, but as Intelligent Naivety discovered, the elimination of barriers that constrain a museum assets has seen creative exploitation of content. We investigate a series of initiatives such as the Grand Tour by the National Gallery where brand extension, personalised content and innovative delivery mechanisms that seek out the consumer are reaping dividends.

Posted in Commercial Innovations