Ted Baker does museum merch
Ted Baker does museum merch
April 24th, 2009 by News
“Partnerships, especially between organisations that have different commercial objectives, but have a similar customer profile and ethos, are so important in today’s marketplace. Both partner’s brands must be strong and must carry weight in their own way, but there is no need for brand equality, just brand quality. Both parties must open their minds and say ‘Ah – that is possible!’ Culture needs commerce and Commerce needs culture. It is simple really.” Mike Walton, Head of Training, London Transport Museum
MTV + hp EngineRoom: Creative challenges
MTV + hp EngineRoom: Creative challenges
November 13th, 2008 by News
MTV and hp have teamed up to create a global cross-promo campaign which places art and design centre stage. Fresh from their innovative adventures with the bfi and National Gallery, hp are using the MTV platform to engage new consumers.
MTV EngineRoom revolves around 6 creative challenges for international … Read more
Release1.0: the Culture Merchandise Award
Release1.0: the Culture Merchandise Award
September 7th, 2008 by News
We are very pleased to officially announce the launch of our new international product design competition in partnership with the ICA, London; Deutsche Guggenheim, Berlin; Triennele Museum, Milan; the London Design Festival and Real Brand & Business.
The competition is calling for designs for innovative new museum- and gallery- shop products … Read more
Retail therapy
Retail therapy
July 24th, 2008 by Trends
A cursory glance around the V&A, Design Museum, Baltic or Tate shops make it clear that museum retailing is entering a new era - not to mention the hordes of eager purchasers as the most notable sign! Revenues have been growing sharply for several years now with some of the major … Read more